32 potential organizations and units were searched, reviewed and selected by the People's Committee of Thu Duc City and the districts of Ho Chi Minh City to build the Golden Brand Agriculture of Ho Chi Minh City.

At the press conference on November 8, Mr. Pham Quang Hoi, Director of the Center for Agricultural Consulting and Support (Department of Agriculture and Rural Development of Ho Chi Minh City), said that in recent years, the City had issued many policies, programs and projects guiding the support of cooperatives, business establishments, and small and medium-sized enterprises to have the opportunity to maintain and develop.

However, agricultural enterprises in Ho Chi Minh City in particular and Vietnamese agricultural enterprises in general are still confused in building, protecting and developing product brands. Faced with that reality, on October 24, 2023, Ho Chi Minh City People's Committee issued a decision approving the project to build the Ho Chi Minh City Golden Agricultural Brand for the period 2022 - 2030 and assigned the Ho Chi Minh City Department of Agriculture and Rural Development to be the owner; Maintain and coordinate with departments, localities and relevant units to implement.

This project aims to raise awareness of collective economic organizations and businesses' role and importance of building and developing brands. At the same time, create incentives to encourage businesses and cooperatives to innovate, create, and develop sustainable product brands actively.

Thereby, promoting the construction and development of the OCOP product brand, the key and potential product groups of Ho Chi Minh City's agricultural industry, and typical, typical products and specialties of the City's localities. At the same time, there are solutions to support the products of organizations and businesses to develop their brands and at the same time, sponsor quality and reputable product brands, creating a solid foothold in the domestic and international markets.

Also according to Mr. Hoi, currently the Department of Agriculture and Rural Development of Ho Chi Minh City has reviewed and compiled a list of 32 potential organizations participating Golden Brand Agriculture award in the Ho Chi Minh City. These units have been searched, reviewed and selected by the People's Committee of Thu Duc City and the districts. For example, Tuan Ngoc Agricultural Cooperative, Viet Orchid Garden Agricultural Cooperative, Chi Cong Apricot Garden, Binh Loi Vang Apricot Cooperative, Thien Nhien Viet Import-Export Co., Ltd., Legendary Orchid Cooperative, Toan Trading Link Co., Ltd. Bridge, Vietnam Nipa Joint Stock Company, Thuan Yen Cooperative...

"These are potential organizations that meet a number of criteria to fully achieve the criteria to participate in the Golden Brand Agriculture Award of Ho Chi Minh City. During the period 2024 - 2025, we will organize training create, survey, raise awareness, capacity and experience; at the same time, continue to advise on building and developing brands, support technology process transfer, improve product quality for participating units in the Golden Brand Agriculture Award of Ho Chi Minh City. In particular, before achieving in the Golden Brand Agriculture Award of Ho Chi Minh City certification, units will be supported in advertising, trade promotion, and market expansion." Mr. Hoi provided more information.

Ho Chi Minh City Agricultural Golden Brand Award is an award by the Ho Chi Minh City People's Committee to organizations, including businesses and cooperatives, with outstanding achievements in the construction of agricultural activities brand in Ho Chi Minh City.

Products and services in the agricultural sector participating in the award voting are brands formed and owned by organizations in Ho Chi Minh City (with headquarters and production locations in Ho Chi Minh City). Brands owned by organizations participating in the voting have been built for at least 3 years by the time of application, with priority given to brands belonging to the City's key, potential, and OCOP product groups in Ho Chi Minh City.

The organization of selection of Golden Brand Agriculture in Ho Chi Minh City is carried out publicly and transparently, ensuring accuracy, democracy, objectivity and compliance with legal regulations for each field and industry. A unit can register to participate in one or more products and services.

Brands participating in the selection process do not infringe intellectual property rights or commit commercial fraud. The unit voluntarily registers or is recommended to join by an agency, union, socio-political organization, or socio-professional organization.

Collection of consumer opinions on the brand awareness, love, and use of the product through the Ho Chi Minh City Golden Brand Agriculture Award website (nongnghieptphcmthuonghieuvang.vn) and the mass media news.

The announcement ceremony of the first Golden Brand Agriculture Award of Ho Chi Minh City will be announced in 2025.